女人新市場

金融海嘯一周年後，「女人」，變成一個商界肯定的「新市場」。

今天飯後在三聯閒逛，看到newsweek的封面，穿著高跟鞋的一雙腳。於是翻開看看，原來，女人是金融海嘯後經濟復甦的幕後功臣！女人是一個「新興市場」！由於只是站著看，沒看得仔細，回家再上雜誌的網站看文章，大意是：一、在已發展國家，年輕職場女性的收入比男性高已經不是新鮮事。高收入代表她們有能力消費，而且比男性更捨得消費。二、在發展中國家如中國及印度，因男女地位漸趨平等，女性受教育亦很普遍；而且職業女性越來越多（在中國和越南接近七成的女性有工作），女性有工作有收入，「話事權」也正比地增加。三、宏觀的政治因素，越來越多女性參政，她們的影響力越來越大。

其中更仔細的分析男女在花錢上的不同：

An August report by Goldman Sachs entitled "The Power of the Purse" proclaims women the economic engine of the future, noting that future spending by women, which tends to focus more on health, education, and children's well-being, "should support the development of human capital" to a greater extent than spending by men, thus "fueling economic growth in the years ahead."

"Economists have studied how women spend in comparison to men, and they tend to spend more on things that are linked to people's well-being, like health and education. They also tend to save more, and exhibit less risky financial behavior," notes Yassine Fall, senior economic adviser for UNIFEM, the U.N. agency dedicated to women.

令我聯想到，在書店買補充練習的多數是媽媽。有病會即時去睇醫生的、或會定時做身體檢查的，也多數是女人（非正式統計）。有銀行存摺會去排隊打簿的多數是女人。在銀行排隊「理財」那邊的，多數也是女人。屋企的財政大臣，也多數是女人。